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Discover the enormous shift that the Net is about to experience in the next 5 years… and how you can easily profit from it!

"Joe, what do you see for the future of the Internet?
Look for more video as bandwidth opens..."
Joe Vitale www.mrfire.com

What has video got to do with making money on-line? Please let me explain…

As every business owner knows, clients are the lifeblood of your e-business. You can be the best practitioner of your craft in the world, but without customers, all your study and training can mean zilch!

I'm sure you already know, from personal experience, that people don't want to do business with just anyone. They want good solid service from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they will begin to trust you and develop a RELATIONSHIP with you.

And just how do you position yourself as an expert?

How do you gain their trust? Testimonials! And not just any old testimonials, we're talking VIDEO testimonials.

Imagine this. What if you could get a super salesman to work 24 hours a day, 7 days a week, 52 weeks every year… a salesman who never gets sick or tired and all he/she does is direct hordes and hordes of targeted clients to your business? What if this salesman was also a satisfied client?

Don't even try to estimate the astounding value someone like this would bring to your business. And it can all be done with the power of video.

And anyone can be a video producer, especially today. Technology has delivered the tools and there is an emerging group of people who know that (don't tell anyone this) video production is easy, if you have the right plan.

Don't just take my word for it, here's what another 'big gun' of Internet marketing has to say on the topic of on-line video:

"Video and DVD has a high value to it and can be completed at a fairly low cost." You could purchase a Video editing card and a digital camcorder and begin creating your own video information products and testimonials. Video and DVD has a high-ticket value to it and is going to become more and more valuable as it is integrated into the Internet.
Jo Han Mok CEO, Super Fast Profit Enterprise www.TheProtegeProgram.com

Desktop video is a huge opportunity and you have the chance to leapfrog other businesses not as informed as you. You can visually show potential customers concrete evidence of:

• The quality of your work
• Satisfied clientele
• Your customer back-up and support mechanisms

Everyday businesses are looking for an edge. A way to distinguish themselves from the competition. And now getting your business message to the masses in a cost-effective manner is possible. Yes… possible. And you can be the video producer that does it, the ultimate DIY (do it yourself)!

Most people think that it takes big bucks to produce video for business. The inside secret is that you can produce quality video productions with a relatively small investment - and having the right plan that can take you step-by-step through the process is a crucial component.

If you are looking to film video on a tiny budget (ie: spending the least amount of money possible), and want to know what is the absolute minimum of equipment I should get if I still want to film 'ok' video?

Absolute minimum... (hardcore videographers might not like what I am about to say)... get a webcam from ebay for $20.

If you have Windows XP, download a free copy of Microsoft Movie Maker and video yourself or customer testimonials from a business computer. It's as simple as that.

If you have more of a budget here are the steps I suggest you should follow:

1. Get yourself a digital video camera (miniDV).
2. Learn how to use it to produce 'compelling' video of satisfied clientele. This sounds obvious, but it can be where the majority of operators 'drop the ball'.
3. Engineer cost effective solutions to produce professional production values (in particular the areas of lighting and audio).
4. A firewire card to connect your camera to your computer.
5. Polish your production with your desktop editing system.
6. Distribute your message to your clients and potential customers on video tape, DVD or via e-mail

Jim Edwards is another Internet marketer jumping on the video bandwagon. A journalist by trade, Jim's primary medium for delivering his message has been print. He now provides his message in video format on-line.

And the list of on-line superstars who see that linking the power of video with the delivery and reach of the Internet as the way of the future is growing daily. Here's another example:

"What innovative marketing approaches are you using?
One of the most exciting things we've done recently is to put an actual video on-line..."
Mark Joyner

One of the reasons for the preference of video is because you can share a greater amount of information in a shorter time. Understand this:

• FACT: The majority of people are auditory and visual learners
• hungry for information but,
• are time poor.

If you understand this, you'll realize why so many Internet marketers (we're talking about top-flite, successful Internet marketers) are turning to video to convey their message.

If you, at present market your business on-line, take advantage of the current shift to the way information is delivered on the Internet. You still have the opportunity to separate yourself from the majority of on-line marketers and that's where the little guys win.

Bottom line…

I am a videographer, so I will wrap this up in terms of what I see is most important when making video productions:

Whether you're using a web-cam, video camera or a professional broadcast camera the same basic rules of filming apply. Easy to learn and so simple to apply, but can ruin a video if not followed.

So don't allow your important business message to get lost in a jumble of poorly composed images. Before you go out to film, learn and apply the basic rules of filming. That way you can be assured of delivering the right message (professionally presented and compelling to watch) to your target audience.

Mark Sturge KMS Productions
Discover the techniques to turn a tedius home movie into a Dazzling video production
www.video-production-mastery.com.